Building Community around a Blog - Matthew Smith

The Blogosphere, or the social network of people that read and write blogs, has become an important network to participate in. Blogs, short for weblogs, are created by businesses and ordinary people to achieve goals like informing customers of new products, giving expert knowledge on a particular topic, or sharing life events with family and friends; blogs can communicate any information that people wish to share. There has been plenty of ideas about how to build community around a blog, which has resulted in anecdotal evidence that would surely benefit from additional testing. The focus of this project has been on testing these ideas in order to show their effectiveness. The initial results provide further guidance to building community around a blog.